Walmart

Pickup & Fuel Stores, Alt

We worked on an alternate, iconographic approach to the grand opening for Walmart’s Pickup and Fuel stores. This alternate version was designed to be less expensive and simpler than our other version. This concept featured the “spark” in fresh new ways.

OOH. Designs were created for a combination billboard, featuring both Walmart Fuel and Online Grocery Pickup, as well as one that focused on the offerings separately.

Direct Mail. This approach included a direct mailer that would target consumers in the area and encourage them to get fuel, snacks and groceries at a place they trust to deliver everyday low prices.